About
I work at the edge of product strategy and experience design, leading teams, shaping roadmaps, and building products that connect business goals to real human behavior. My background spans agentic AI tools, award-winning consumer apps, B2B platforms, and digital strategy for major institutions and nonprofits.
I hold degrees in Management Information Systems and Sociology from the University of Texas at Austin. Equal parts systems and people. That combination has shaped everything.
WHAT I DO
Product Management
I bring deep experience driving product strategy, cross-functional execution, and data-informed roadmaps across AI, mobile, and ecommerce platforms. From agentic AI tools at Rocket Mortgage to award-winning consumer apps, I translate complex business and user needs into clear product vision and measurable outcomes.
Leadership
I build teams that do their best work. Whether leading an 18-person cross-functional team through a multi-year product engagement or mentoring designers through the ambiguity of an AI product environment, I focus on creating the clarity, processes, and culture that enable high-quality, consistent delivery.
Experience Design
The best products are built where business strategy meets human insight. I bring a rigorous, user-centered approach to every stage of the product lifecycle, from discovery and concept through delivery and iteration, with design decisions grounded in data, user validation, and outcomes that matter.
Growth
I have a track record of driving measurable growth for products teams, and the organizations I work with. From defining adoption and retention strategies for a top-rated consumer app to building the business case for AI investments with $19.7M in identified annual benefit potential across the full agentic AI platform, I connect product decisions to business impact.
POINT OF VIEW
On AI.
AI can work fast but is often wrong. It can generate but not truly innovate. Knowing whether what AI produces is actually good still requires human judgment that comes from years of practice and a genuine understanding of how people think and behave. My best work is done by using all the new tools available but with the discernment to know what's worth keeping.
EXPERIENCE
Rocket Mortgage
Executive Principal Product Manager
2024 – 2026
Right Arrow
Founder, Product & Digital Strategist
2014 – Present
Slalom Consulting
User Experience Consultant
2013 – 2014
MEplusYOU / imc2
Director → Manager → Senior Architect
2006 – 2013
Outside work, I'm usually in my ceramics studio or on a trail somewhere in the Pacific Northwest.